SAN FRANCISCO — Gay production company Titan Media has announced the launch of its new affiliate program, TitanMenCash.com. The program will offer exclusive content from the studio’s roster of lines including TitanMen, TitanMen Fresh and ManPlay, as well as a diverse hard product line of titles on Blue-ray, sex toys and lube.

Webmasters can promote video-on-demand memberships and soon-to-be-added pay-per-minute content that will stream in Flash format.

TitanMenCash.com is powered by DHD Media, with Bill Nelander at the helm as affiliate manager.

“We are very excited to have Bill Nelander, aka Cliff Rhodes, on-board managing our new program,” Titan Vice President Keith Webb told XBIZ. “As the former affiliate manager for Falcon [Studios], Bill brings the full set of skills needed to hit the ground running. His knowledge of the market and his familiarity with the players is an invaluable asset.

“The combination of Titan’s award-winning and best-selling content, along with Bill’s leadership and DHD Media’s back-end administration adds up to a winning combination like no other,” Webb added.

Titan founder/President Bruce Cam was also enthusiastic about the new partnership with DHD Media.

"We are very excited to have our new affiliate program in place and powered by DHD Media," Cam said. "We have unbeatable products that continue to sell exceptionally well, even in the current slowing economy. We believe a strong affiliate program is a vital way to achieve continued sales growth and market share. Our partnership with trusted industry veteran DHD Media will ensure a robust and trusted third party reporting and payment system for all affiliates."

According to Nelander, the company plans to roll out several unique promotional opportunities for webmasters, with exclusive content and tools as well as 40 percent revenue share and 20 percent incentive on all hard product sales.

"We will increase click-throughs and conversion rates by offering new and exciting promotional tools, such as Flash banners, embeddable video players and image galleries that will help our affiliates generate traffic and drive sales,” Nelander said.

"Affiliate marketing is a key ingredient in our marketing mix that will add to our success," Webb added.

“We are one of the few major studios who continue to see our DVD sales increase, especially Blu-ray,” he said further. “As we continue to grow that core part of our product mix, our digital VOD sales are through the roof, thanks in part to our aggressive anti-piracy campaign. TitanMen products continue to be among the best-selling and most protected, gay adult products in the world. I urge all affiliates to join us and get in on the action.”

For more information, visit the TitanMenCash.com website.